This week was full of excitement for all binary investors interested in Microsoft Corporation (NASDAQ:MSFT). On Monday, the company unveiled Surface – its first entry to the growing tablet computer market. That led the binary options on MSFT to a higher level, gaining 3% in less than 2 hours.
The company announced its brand new operating system for smart phones Windows Phone 8 on Wednesday. Many binary traders, considering the current dominant positions of iPhone and Android have not been very bullish on MSFT after they heard the news. Binary analysts mentioned the fate of every single Windows Phone and the hanging cloud of doom above Nokia – Microsoft’s main partner in the smartphone business. Taking in mind these uneasy facts and the slight downslide of binary markets as a whole, the zero percent change of MSFT’s price for the session, might even be considered as a success.
Today may be a good day to buy some put options on MSFT. It looks like the bears came out to play on the global binary option playground. The attitude toward MSFT is no exception and that’s why the price of the underlying asset’s is diving to test the $30.61 support. If the barrier is broken, next possible target is the 50-day Moving Average at $30.37.
When Windows 8 has been revealed, it has become perfectly clear, that Microsoft optimized its new OS for touchscreens. Some binary analysts mentioned that the next logical step is to fit in an appropriate device and start another war on the mobile front. Binary traders have been anticipating such move for a long time, but only now they are officially acquainted with the full scale of Microsoft’s strategy to enter the market. Typically, for the company, they are aiming high.
Apple and Android devices are entertainment products mostly. As such, they are not the best choice for business users. Microsoft’s new strategy is aiming at the unfulfilled corporate demand. All the versions of Windows 8 will feature code compatibility. This means that it will be much easier to get the same software on your PC, laptop, tablet and phone. Add some fast sharing and synchronization between the systems, the almighty MS Office suite, a flash memory slot, a simple USB port and you may get pretty much everything the business users are hoping for.
But still, let’s wait a few months and see for ourselves.
The information in this analysis is collected from different sources and should serve for informative purposes only. The author shall not be held responsible for the validity of the presented information. No part of this analysis recommends the purchase or sale of a currency pair or any other financial instrument.